A multidisciplinary award-winning creative duo.

Lucio is Luciano Marchettian art director and former creative of TBWA, Ogilvy & Mather UK, Saatchi & Saatchi London and H48.
Dave is Davide Canepaa copywriter who has been working in TBWA, Le Balene and H48.

Together as a freelance duo they have designed campaigns for Netflix, Google, Adidas, IKEA, Disney, PlayStation, Mulino Bianco, Lavazza, Spotify to name few.

In 2018 Lucio & Dave joined H48 as Executive Creative Directors, leading the creative team across all kind of digital and social projects for brand as PlayStation, Carrefour, Disney, Wind, Tuborg, Bricocenter, Eolo, Juventus, Müller, achieving recognitions as 9 NC Awards, 3 ADCI Awards and ‘Best Italian Digital Agency 2019” according to ADC Group.

So far they have been awarded at Cannes Lions Festival, Eurobest, Clio Awads, D&AD, New York Festivals, RX Club, Epica, ADCI Awards and are their works have been mentioned on media press as New York Times, Corriere della Sera, Repubblica, Adweek, Wired and Luezuer’s Archive. 

In 2020 Lucio & Dave decided to open their own freelance collective: VICEVERSA, a collaborative creative culture studio focused on social impact communication and innovative brand experiences.

Since 2019 they are lecturers in Accademia di Comunicazione, tutoring students along the courses of the master and for the Future Lions competitions, achievied a shortlist in Cannes and several medals at the ADCI Awards.