They are a multidisciplinary award-winning creative team.
Lucio is Luciano Marchetti, an art director, designer and former creative of TBWA, Ogilvy & Mather UK, Saatchi & Saatchi London and H48.
Dave is Davide Canepa, a copywriter who has been working in TBWA, Le Balene and H48.
Together as freelance team they have developed campaigns for Netflix, Google, Adidas, IKEA, Disney, Sky, Audi, Seeds&Chips, Dodo, Eurobet, Enel to name few.
In 2018 Lucio & Dave joined H48 as Executive Creative Directors, leading the creative team across all kind of digital and social projects for brand as PlayStation, Carrefour, Disney, Wind, Tuborg, Bricocenter, Eolo, Juventus, Müller, Lucano and Bricocenter, achieving recognitions as 9 NC Awards, 3 ADCI Awards and ‘Best Italian Digital Agency 2019” according to ADC Group.
So far they have been awared at Cannes Lions Festival, Eurobest, Clio Awads, D&AD, New York Festivals, RX Club, Epica, ADCI Awards and mentioned on media press as Artribune, Adweek, Youmark, Wired and Luezuer’s Archive.
In 2020 Lucio & Dave decided to open their own firm: VICEVERSA, a creative culture studio.
The idea of VICEVERSA is to create a new model of creative business where independent creatives teams work side by side with brands and institutions making faster and sustainable the process behind a campaign.
Focusing on good and clear communication its purpose is to deliver always high creative outputs that can engage audience for real thanks to cultural insights and innovative brand experiences.