THE ROOM IKEA

In Italy 1 in 3 women has experienced domestic violence.In order to aware IKEA’s customer about this shocking truth, we created an in-store ambient media in collaboration with the non-profit organization Telefono Donna during the International Day of the Elimination of Violence against Women, the 25th of November.We closed one of the IKEA’s rooms with a wall and we placed inside it a special amplifier that spreads the sound of the real domestic violence stories. Then customers read our message: “Violence is closer than you think, sometimes there’s just a wall between you and it.”
Media Art
2017
with DDB MILAN
Director: Mauro Lodi

Awards:
- New York Festival Finalist
- 4 Bronze Cannes Lions
- 2 shortlists Cannes Lions
- 1 Silver CLIO Awards



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