Planit - Manifesto
Planit is a collective of students, activists, journalists, creatives and entrepreneurs united by a single goal: to offer quality online information, in defense of the planet earth. Because, only by fighting negationist fake news and sharing eco-friendly good practices "information becomes action".


Thanks to the collaboration with Karen Film and the creative team of Planit, we developed a rhyming, almost rapped, slam poetry-style voice over, in which we gave voice to Gen Z: we summed up their disappointment towards the boomers for their insane management of the environmental issue. The video immediately went viral and laid the foundations for a strong sense of community, which in a few months made Planit a point of reference for all Italian young people close to the Friday for Future movement.
Film
2021
with Karen Film


info@viceversa-studio.com