PLAYSTATION Days Gone X DUCATI
Global launch campaign for Bend Studio's last PlayStation exclusive, Days Gone. In a world destroyed by a virus, surviving the aftermath is a matter of will. And wheels. Thanks to the partnership with Ducati and its Scrambler motorcycle, everyone can give it a try. And a ride. We create the first apocalypt proof Ducati Scrambler to launch Days Gone through a special contest only for braves.
Global launch campaign for Bend Studio's last PlayStation exclusive, Days Gone. In a world destroyed by a virus, surviving the aftermath is a matter of will. And wheels. Thanks to the partnership with Ducati and its Scrambler motorcycle, everyone can give it a try. And a ride. We create the first apocalypt proof Ducati Scrambler to launch Days Gone through a special contest only for braves.
Digital Activation
2019
with H48
2019
with H48
