Today more pictures are taken from phone than from camera.
For the launch of the Sony Xperia Z1 we created the first smartphone photography exhibition in Italy with a special curator: Steve McCurry. He has chosen the best smartphone photographers in Italy, the lifereporters, and has followed them in the creation of the exhibition. He also created a series of video tutorials called "smarphone photography tips" in which he himself explained how to use the Xperia Z1 to take amazing photos.

Integrated campaign 
Dave with TBWA Milan

- 2 bronze ADCI awards
- Best digital interactive campaign
- Best olistic campaign (NC Awards)
- Best follower’s campaign (Gran Prix advertising strategies)