SONY LIFEFRAMES

Today more pictures are taken from phone than from camera.
For the launch of the Sony Xperia Z1 we created the first smartphone photography exhibition in Italy with a special curator: Steve McCurry. He has chosen the best smartphone photographers in Italy, the lifereporters, and has followed them in the creation of the exhibition. He also created a series of video tutorials called "smarphone photography tips" in which he himself explained how to use the Xperia Z1 to take amazing photos.

Integrated campaign 
2014
Dave with TBWA Milan

Awards:
- 2 bronze ADCI awards
- Best digital interactive campaign
- Best olistic campaign (NC Awards)
- Best follower’s campaign (Gran Prix advertising strategies)

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