It’s estimated that almost 40% of Italians don't vote at the national political election. Mostly because they are disappointed with politics or because don’t know who vote for. The political elections on March 4th were a crucial moment for Italy. One of the most discussed issue of the pre-election campaign was the immigration and security and in the lasts weeks the country has seen a massive grown of racist movements and fascist demonstrations. A climate of hatred was growing day by day.YouAid is a non-profit organization involved in the construction of schools and hospitals in Africa. Its work is based on collaboration and mutual listening. They asked us to create an impactful campaign that can communicate their values and their position against the Italian extreme right movements by convincing people to go to vote. Our message: If you don't vote, hate could vote for you.

Poster Campaign
Client: YouAid
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